Jeep® Apparel

Since 1941, the Jeep® brand has been a symbol of freedom and expression. Influenced by a love of the great outdoors. Jeep® Apparel offers quality clothing, footwear and accessories for men and women who face life head-on, pushing past the superficial and powering through life’s challenges. We provide functional fashion for people who want to live an extraordinary life.


Grit | Noun
Courage, bravery, pluck, mettle, backbone, spirit, strength of character.

Grit is an attitude, a sense of fearless confidence to pave your own way.
Grit is not perfect. Grit is raw and rugged. Grit is not grimy or dirty. Those who
have it will take it everywhere and never leave it behind. Proudly weathered
and worn, it proves it stands the test of time.

Grit goes through, not around.

Grit is not afraid of getting its hands dirty.

Grit gets down to business.

Grit rolls up its sleeves.

Grit does what needs to be done.

Grit doesn’t give a sh!t.